{"id":42603,"date":"2024-06-12T15:10:03","date_gmt":"2024-06-12T13:10:03","guid":{"rendered":"https:\/\/www.schneider.systems\/adobe-experience-platform-ai-assistant-le-marketing-de-niveau-superieur\/"},"modified":"2025-02-19T15:42:20","modified_gmt":"2025-02-19T14:42:20","slug":"adobe-experience-platform-ai-assistant-le-marketing-de-niveau-superieur","status":"publish","type":"post","link":"https:\/\/www.schneider.systems\/fr\/adobe-experience-platform-ai-assistant-le-marketing-de-niveau-superieur\/","title":{"rendered":"Adobe Experience Platform AI Assistant : le marketing de niveau sup\u00e9rieur"},"content":{"rendered":"<p style=\"text-align: justify;\">Depuis le 6 juin 2024, l&rsquo;<strong>Adobe Experience Platform (AEP) AI Assistant<\/strong> est <strong>g\u00e9n\u00e9ralement<\/strong> <strong>disponible<\/strong>. Cet outil, <strong>d\u00e9j\u00e0 inclus dans l&rsquo;AEP<\/strong>, apporte des capacit\u00e9s d&rsquo;IA de type <strong>chatbot<\/strong> \u00e0 l&rsquo;AEP. Vous pouvez utiliser <strong>gratuitement<\/strong> l&rsquo;AI Assistant dans <strong>Adobe Experience Platform<\/strong>, <strong>Adobe Real-Time CDP<\/strong>, <strong>Adobe Journey Optimizer<\/strong> et <strong>Customer Journey Analytics <\/strong>.<\/p>\n<p style=\"text-align: justify;\"><em>Pour plus d&rsquo;informations sur <strong>AI Assistant for Acrobat<\/strong> (un autre produit), <\/em><a href=\"https:\/\/www.schneider.systems\/fr\/adobe-ai-assistant-for-acrobat-disponible\/\"><em>lisez cet article<\/em><\/a><em>.<\/em><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-42577 aligncenter\" src=\"https:\/\/www.schneider.systems\/media\/2024\/06\/SCHNEIDER-IT-MANAGEMENT-2024-06-12-Update-Website-Adobe-AEP-AI-Assistant.png\" alt=\"\" width=\"800\" height=\"514\" srcset=\"https:\/\/www.schneider.systems\/media\/2024\/06\/SCHNEIDER-IT-MANAGEMENT-2024-06-12-Update-Website-Adobe-AEP-AI-Assistant.png 800w, https:\/\/www.schneider.systems\/media\/2024\/06\/SCHNEIDER-IT-MANAGEMENT-2024-06-12-Update-Website-Adobe-AEP-AI-Assistant-300x193.png 300w, https:\/\/www.schneider.systems\/media\/2024\/06\/SCHNEIDER-IT-MANAGEMENT-2024-06-12-Update-Website-Adobe-AEP-AI-Assistant-150x96.png 150w, https:\/\/www.schneider.systems\/media\/2024\/06\/SCHNEIDER-IT-MANAGEMENT-2024-06-12-Update-Website-Adobe-AEP-AI-Assistant-768x493.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\"><strong>Qu&rsquo;est-ce que l&rsquo;Adobe Experience Platform AI Assistant ?<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-42593 aligncenter\" src=\"https:\/\/www.schneider.systems\/media\/2024\/06\/SCHNEIDER-IT-MANAGEMENT-2024-06-12-Update-Website-Adobe-AEP-AI-Assistant-What-is-it.png\" alt=\"\" width=\"624\" height=\"312\" srcset=\"https:\/\/www.schneider.systems\/media\/2024\/06\/SCHNEIDER-IT-MANAGEMENT-2024-06-12-Update-Website-Adobe-AEP-AI-Assistant-What-is-it.png 624w, https:\/\/www.schneider.systems\/media\/2024\/06\/SCHNEIDER-IT-MANAGEMENT-2024-06-12-Update-Website-Adobe-AEP-AI-Assistant-What-is-it-300x150.png 300w, https:\/\/www.schneider.systems\/media\/2024\/06\/SCHNEIDER-IT-MANAGEMENT-2024-06-12-Update-Website-Adobe-AEP-AI-Assistant-What-is-it-150x75.png 150w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\" \/><\/p>\n<p style=\"text-align: justify;\"><strong>Adobe Experience Platform AI Assistant<\/strong> est un <strong>outil conversationnel<\/strong> qui <strong>acc\u00e9l\u00e8re<\/strong> <strong>les flux de travail<\/strong> dans les applications Adobe. Il permet aux utilisateurs d&rsquo;interagir avec le <strong>langage naturel<\/strong> pour <strong>comprendre<\/strong> <strong>les connaissances sur les produits<\/strong>, <strong>r\u00e9soudre<\/strong> <strong>les probl\u00e8mes<\/strong> et <strong>obtenir<\/strong> <strong>un aper\u00e7u<\/strong> des <strong>op\u00e9rations<\/strong> sans avoir besoin de connaissances techniques approfondies.<\/p>\n<p style=\"text-align: justify;\">Il <strong>d\u00e9mocratise l&rsquo;acc\u00e8s<\/strong> aux <strong>applications d&rsquo;entreprise<\/strong> en impliquant davantage de personnes dans la <strong>production de contenu <\/strong>et dans les<strong> processus de travail<\/strong>. Il fonctionne au sein d&rsquo;AEP, la solution de choix pour les entreprises qui souhaitent construire une vue unique de leurs clients et s&rsquo;adresser \u00e0 eux sur tous les canaux.<\/p>\n<div style=\"width: 800px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-42603-1\" width=\"800\" height=\"450\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.schneider.systems\/media\/2024\/06\/SCHNEIDER-IT-MANAGEMENT-2024-06-10-Update-Adobe-Experience-Platform-AI-Assistant.mp4?_=1\" \/><a href=\"https:\/\/www.schneider.systems\/media\/2024\/06\/SCHNEIDER-IT-MANAGEMENT-2024-06-10-Update-Adobe-Experience-Platform-AI-Assistant.mp4\">https:\/\/www.schneider.systems\/media\/2024\/06\/SCHNEIDER-IT-MANAGEMENT-2024-06-10-Update-Adobe-Experience-Platform-AI-Assistant.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\"><strong>Comp\u00e9tences<\/strong><\/h2>\n<ul style=\"text-align: justify;\">\n<li><strong>Efficacit\u00e9 op\u00e9rationnelle <\/strong>: AEP AI Assistant offre une visibilit\u00e9 imm\u00e9diate sur les t\u00e2ches op\u00e9rationnelles, r\u00e9duisant ainsi le temps et les efforts n\u00e9cessaires \u00e0 la r\u00e9solution des probl\u00e8mes et \u00e0 l&rsquo;assistance.<\/li>\n<li><strong>Cr\u00e9ation et automatisation de contenu <\/strong>: Il permet d&rsquo;automatiser la cr\u00e9ation de contenu marketing (y compris les images provenant d&rsquo;Adobe Firefly) et d&rsquo;organiser les donn\u00e9es afin de garantir la conformit\u00e9 aux normes de la marque.<\/li>\n<li><strong>Analyse pr\u00e9dictive <\/strong>: les futures mises \u00e0 jour fourniront des informations pr\u00e9dictives et des recommandations applicables pour optimiser les r\u00e9sultats du marketing.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-42585 aligncenter\" src=\"https:\/\/www.schneider.systems\/media\/2024\/06\/SCHNEIDER-IT-MANAGEMENT-2024-06-12-Update-Website-Adobe-AEP-AI-Assistant-Dublicated-Audiences.png\" alt=\"\" width=\"624\" height=\"733\" srcset=\"https:\/\/www.schneider.systems\/media\/2024\/06\/SCHNEIDER-IT-MANAGEMENT-2024-06-12-Update-Website-Adobe-AEP-AI-Assistant-Dublicated-Audiences.png 624w, https:\/\/www.schneider.systems\/media\/2024\/06\/SCHNEIDER-IT-MANAGEMENT-2024-06-12-Update-Website-Adobe-AEP-AI-Assistant-Dublicated-Audiences-255x300.png 255w, https:\/\/www.schneider.systems\/media\/2024\/06\/SCHNEIDER-IT-MANAGEMENT-2024-06-12-Update-Website-Adobe-AEP-AI-Assistant-Dublicated-Audiences-128x150.png 128w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\"><strong>Pour acc\u00e9der \u00e0 l&rsquo;AEP AI Assistant<\/strong><\/h2>\n<h3 style=\"text-align: justify;\">Autorisations<\/h3>\n<ul style=\"text-align: justify;\">\n<li><strong>Configuration de l&rsquo;administrateur<\/strong> : votre administrateur doit d&rsquo;abord autoriser les utilisateurs \u00e0 utiliser l&rsquo;AI Assistant. Cela se fait via l&rsquo;interface utilisateur des autorisations, o\u00f9 l&rsquo;acc\u00e8s peut \u00eatre accord\u00e9 ou retir\u00e9.<\/li>\n<li><strong>Activer les autorisations pour AI Assistant <\/strong>: En tant qu&rsquo;administrateur, vous pouvez ajouter l&rsquo;autorisation \u00ab\u00a0Enable AI Assistant\u00a0\u00bb au r\u00f4le d&rsquo;un utilisateur afin qu&rsquo;il puisse acc\u00e9der \u00e0 l&rsquo;AI Assistant au sein de votre organisation.<\/li>\n<li><strong>Accorder l&rsquo;autorisation de voir Operational Insights <\/strong>: En outre, en tant qu&rsquo;administrateur, vous pouvez accorder l&rsquo;autorisation \u00ab\u00a0View Operational Insights\u00a0\u00bb pour le r\u00f4le d&rsquo;un utilisateur. Cela leur permet d&rsquo;utiliser les fonctionnalit\u00e9s d&rsquo;AI Assistant pour des aper\u00e7us op\u00e9rationnels (Operational Insights) (b\u00eata).<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-42589 aligncenter\" src=\"https:\/\/www.schneider.systems\/media\/2024\/06\/SCHNEIDER-IT-MANAGEMENT-2024-06-12-Update-Website-Adobe-AEP-AI-Assistant-Permission.png\" alt=\"\" width=\"624\" height=\"244\" srcset=\"https:\/\/www.schneider.systems\/media\/2024\/06\/SCHNEIDER-IT-MANAGEMENT-2024-06-12-Update-Website-Adobe-AEP-AI-Assistant-Permission.png 624w, https:\/\/www.schneider.systems\/media\/2024\/06\/SCHNEIDER-IT-MANAGEMENT-2024-06-12-Update-Website-Adobe-AEP-AI-Assistant-Permission-300x117.png 300w, https:\/\/www.schneider.systems\/media\/2024\/06\/SCHNEIDER-IT-MANAGEMENT-2024-06-12-Update-Website-Adobe-AEP-AI-Assistant-Permission-150x59.png 150w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\" \/><\/p>\n<p style=\"text-align: justify;\">Vous pouvez utiliser l&rsquo;IU d&rsquo;autorisation pour accorder des autorisations d&rsquo;utilisation de l&rsquo;AI Assistant dans Experience Platform et Journey Optimizer. Lisez cette documentation pour savoir comment acc\u00e9der \u00e0 l&rsquo;AI Assistant dans Customer Journey Analytics.<\/p>\n<h3 style=\"text-align: justify;\">Acc\u00e8s<\/h3>\n<p style=\"text-align: justify;\">Pour utiliser l&rsquo;AI Assistant, il suffit de cliquer sur son ic\u00f4ne en haut \u00e0 droite de l&rsquo;application.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-42581 aligncenter\" src=\"https:\/\/www.schneider.systems\/media\/2024\/06\/SCHNEIDER-IT-MANAGEMENT-2024-06-12-Update-Website-Adobe-AEP-AI-Assistant-Access-800x429.png\" alt=\"\" width=\"800\" height=\"429\" srcset=\"https:\/\/www.schneider.systems\/media\/2024\/06\/SCHNEIDER-IT-MANAGEMENT-2024-06-12-Update-Website-Adobe-AEP-AI-Assistant-Access-800x429.png 800w, https:\/\/www.schneider.systems\/media\/2024\/06\/SCHNEIDER-IT-MANAGEMENT-2024-06-12-Update-Website-Adobe-AEP-AI-Assistant-Access-300x161.png 300w, https:\/\/www.schneider.systems\/media\/2024\/06\/SCHNEIDER-IT-MANAGEMENT-2024-06-12-Update-Website-Adobe-AEP-AI-Assistant-Access-150x81.png 150w, https:\/\/www.schneider.systems\/media\/2024\/06\/SCHNEIDER-IT-MANAGEMENT-2024-06-12-Update-Website-Adobe-AEP-AI-Assistant-Access-768x412.png 768w, https:\/\/www.schneider.systems\/media\/2024\/06\/SCHNEIDER-IT-MANAGEMENT-2024-06-12-Update-Website-Adobe-AEP-AI-Assistant-Access.png 1429w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\"><strong>Plus d&rsquo;informations<\/strong><\/h2>\n<p style=\"text-align: justify;\">Vous trouverez l&rsquo;<strong>annonce<\/strong> sur : <a href=\"https:\/\/news.adobe.com\/news\/news-details\/2024\/Media-Alert-Adobe-Announces-General-Availability-of-Adobe-Experience-Platform-AI-Assistant-Supercharging-Enterprise-Productivity\/default.aspx\">https:\/\/news.adobe.com\/news\/news-details\/2024\/Media-Alert-Adobe-Announces-General-Availability-of-Adobe-Experience-Platform-AI-Assistant-Supercharging-Enterprise-Productivity\/default.aspx<\/a>.<\/p>\n<p style=\"text-align: justify;\">Vous trouverez la <strong>page du produit<\/strong> sur : <a href=\"https:\/\/business.adobe.com\/products\/sensei\/ai-assistant.html\">https:\/\/business.adobe.com\/products\/sensei\/ai-assistant.html<\/a>.<\/p>\n<p style=\"text-align: justify;\">Pour plus d&rsquo;informations sur <strong>AI Assistant dans Adobe Experience Platform<\/strong>, consultez le site : <a href=\"https:\/\/experienceleague.adobe.com\/en\/docs\/experience-platform\/ai-assistant\/home\">https:\/\/experienceleague.adobe.com\/en\/docs\/experience-platform\/ai-assistant\/home<\/a>.<\/p>\n<p style=\"text-align: justify;\">D\u00e9couvrez comment <strong>acc\u00e9der \u00e0 l&rsquo;assistant AI dans Experience Platform<\/strong> : <a href=\"https:\/\/experienceleague.adobe.com\/en\/docs\/experience-platform\/ai-assistant\/access\">https:\/\/experienceleague.adobe.com\/en\/docs\/experience-platform\/ai-assistant\/access<\/a>.<\/p>\n<p style=\"text-align: justify;\">Vous trouverez notre <strong>page de fabricant<\/strong> <strong>Adobe<\/strong> \u00e0 l&rsquo;adresse suivante : <a href=\"https:\/\/www.schneider.systems\/fr\/logiciels\/adobe\/\">https:\/\/www.schneider.systems\/fr\/logiciels\/adobe<\/a>.<\/p>\n<p style=\"text-align: justify;\">Veuillez <a href=\"https:\/\/www.schneider.systems\/fr\/contact\/\">nous contacter<\/a> pour des <strong>services d\u2019experts<\/strong> sur vos besoins sp\u00e9cifiques en mati\u00e8re de logiciels Adobe et de services en ligne et demandez <strong>un devis d\u00e8s aujourd&rsquo;hui<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Depuis le 6 juin 2024, l&rsquo;Adobe Experience Platform (AEP) AI Assistant est g\u00e9n\u00e9ralement disponible. Cet outil, d\u00e9j\u00e0 inclus dans l&rsquo;AEP, apporte des capacit\u00e9s d&rsquo;IA de type chatbot \u00e0 l&rsquo;AEP. Vous [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":42433,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[699],"tags":[],"class_list":["post-42603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adobe-experience-cloud-fr"],"_links":{"self":[{"href":"https:\/\/www.schneider.systems\/fr\/wp-json\/wp\/v2\/posts\/42603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.schneider.systems\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.schneider.systems\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.schneider.systems\/fr\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.schneider.systems\/fr\/wp-json\/wp\/v2\/comments?post=42603"}],"version-history":[{"count":8,"href":"https:\/\/www.schneider.systems\/fr\/wp-json\/wp\/v2\/posts\/42603\/revisions"}],"predecessor-version":[{"id":53945,"href":"https:\/\/www.schneider.systems\/fr\/wp-json\/wp\/v2\/posts\/42603\/revisions\/53945"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.schneider.systems\/fr\/wp-json\/wp\/v2\/media\/42433"}],"wp:attachment":[{"href":"https:\/\/www.schneider.systems\/fr\/wp-json\/wp\/v2\/media?parent=42603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.schneider.systems\/fr\/wp-json\/wp\/v2\/categories?post=42603"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.schneider.systems\/fr\/wp-json\/wp\/v2\/tags?post=42603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}